For 17 years, Joi Chevalier worked as an e-commerce product manager and marketing director for Internet venture startups and Fortune 50 companies. She specialized in developing innovative Internet products, applications and customer experiences; establishing new markets; leading large multinational teams; launching new products into global markets, marketing through real-time use of data analytics and user-behavioral activity, with the goal of providing the best customer experiences online. She’s received Best New Product awards for MatrixInsight, and the Vice-President’s Soul of Dell Award for PartnerDirect Online, Dell’s online channel business launch that earned over $5b in its first year.

Joi combines the best of her technology background with her love of culinary arts in a new culinary incubator – The Cook’s Nook – which provides kitchen space, co-working, business development, entrepreneur development, channel and capital access for food entrepreneurs in the food + tech industry. She mentors in UT’s IC2/City of Austin Small Business Development Office program – FASTForward – focused on entrepreneur development; participated in InnoTech’s March Madness; and is a judge in the Texas Venture Labs Investment Competition. Additionally, she was a member of Slow Food USA; earned the Slow Food Austin chapter scholarship and membership to Chefs Collaborative; is a member of the new Women in Food, Farming, and Food Technology; a member of Women Chefs and Restaurateurs (WCR); and a member of Les Dames d’Escoffier (Austin Chapter), an international organization focused on exceptional women culinary entrepreneurs. Ms. Chevalier is the 2018 Austin Food and Wine Alliance’s Gina Burchenal Grant recipient, a grant recognizing women entrepreneurs, and the 2018 City of Austin Small Business Award for Excellence in Community Business Leadership.

Ms. Chevalier has served her community through non-profit organizations that address empowerment of young women through education and service. She served as a Board Member of Morning Star Rising, an after school curriculum and mentoring program for girls in grades 5-8, and is currently the Chair of the Girl Scouts of Central Texas Alumnae Association which has provided 7 scholarships to Central Texas Girl Scouts heading to university. She was also the Communications Chair and Member Services Chair of the Austin Astronomical Society with a focus on family space sciences awareness and STEM enhancement through astronomy.  She’s the hostess of the Women’s Entrepreneurs Potluck, a bi-monthly salon composed of 60+ Central Texas women entrepreneurs. Her civic service includes past roles on the Allandale Neighborhood Association Executive Committee; worked with the Democratic Party Travis County Convention Resolutions Committee; and served as a member of the Texas Democratic Party Chairman’s Platform Advisory Committee, writing platform sections on voting rights, election transparency, food justice, and foreign policy. At the TDP State Convention, she was appointed to the Nominating Committee for Party Officials. She’s served as an Obama Delegate at County and State Convention in 2008 and at County Convention in 2012, and as a Bernie Sanders Delegate at County and State Convention in 2016. She is a Member of the Greater Austin Black Chamber of Commerce, a Life Member of the National Black MBA Association, and Lifetime Member of Girl Scouts of the USA.


Ms. Chevalier was awarded a 5-year Texas Exes Scholarship and earned an undergraduate degree in Liberal Arts in Latin and English from The University of Texas at Austin. She attended Brasenose College, Oxford University in Oxford, UK as a part of the Texas Oxford Summer Program. As a UT Presidential Scholar, she earned a Masters degree in English Literature and Technology also from the University of Texas at Austin. Through business, she is a graduate of the DELL ERG Leadership Series and the TechRanch Venture Forth Program, Cohort 29. In her community, she is a 2014 graduate of CityWorks Austin and a Battleground Texas 2015 Future Leaders Program graduate.

When not working or participating in community or civic activities, Joi spends her time with her husband of 19 years, Jon Etkins, and their niece Jaylen, who attends McCallum High School in Central Austin. She speaks regularly on entrepreneurship, food+tech, product management, and the opportunity for women and African-Americans in technology and also through food entrepreneurship. She travels extensively, grows roses, reads scholarly texts, culinary history and science fiction, participates in high performance driving events at Circuit of the Americas and Harris Hill Raceway, and spends way too much time exploring and camping in the Texas State Parks system with a telescope.

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